Orders are unique qualifying orders. New Sub, BF Sub, OTP and Gift can overlap within an order. Unmatched and conflicting attribution stays visible and counts toward the source channel. New Sub follows subscription tags and can include reactivations; it is not a new-customer count. Costs use the selected platform's spend and orders. Campaign-only sales remain visible below the campaign. Campaigns with no spend show no acquisition cost; delayed orders do not imply free acquisition.